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ShopShops: Global Luxury Live Shopping Marketplace
Quick answer: ShopShops is a livestream shopping marketplace founded in New York in 2016 by Liyia Wu, connecting global sellers of designer bags, watches, jewelry and apparel with buyers through interactive live video. Since late 2025, ShopShops has been part of Komehyo Holdings Co., Ltd., a Japanese company founded in 1947 that is one of the country's leading pre-owned luxury resellers, adding decades of authentication expertise to ShopShops' live shopping platform.
Who We Are
ShopShops is a global livestream shopping platform for fashion, beauty and lifestyle, connecting shoppers with sellers of new and pre-owned designer goods — including handbags, watches, jewelry, shoes and apparel — through live, interactive video broadcasts.
The company was founded in 2016 in New York by Liyia Wu, with an original focus on connecting U.S. and global retailers with cross-border shoppers. ShopShops has since grown into a marketplace used by sellers and shoppers around the world, and has hosted livestreams for hundreds of fashion, beauty and lifestyle brands over the years.
In late 2025, ShopShops became part of Komehyo Holdings Co., Ltd., a Nagoya, Japan-based company founded in 1947 and one of Japan's largest and longest-running pre-owned luxury resale businesses. The move pairs Komehyo's decades of experience in authenticating and reselling pre-owned luxury goods with ShopShops' livestream commerce technology.
- 2016 ShopShops is founded in New York by Liyia Wu as a livestream shopping platform connecting retailers with shoppers.
- 2018–2021 ShopShops raises seed and Series B funding from investors including Union Square Ventures, Forerunner Ventures, LightShed Ventures and Acrew Capital to expand in the U.S.
- 2025 ShopShops becomes part of Komehyo Holdings Co., Ltd., Japan's veteran pre-owned luxury resale group founded in 1947.
What Makes ShopShops Different
Authentic Pre-Owned Luxury
Backed by Komehyo's decades of pre-owned luxury authentication experience and ShopShops' own authentication partners, Entrupy and Legit App, for verifying designer handbags.
Live Shopping Experience
Shoppers join live video broadcasts, see items up close, and ask sellers real-time questions about condition, fit and material before buying.
Verified Seller Community
Sellers go through a review process before earning ShopShops' "Verified Seller" status, reflecting a track record of good standing on the platform.
Media & Recognition
ShopShops and its livestream shopping model have been covered by major business and fashion publications, including:
Learn More
How ShopShops Authentication Works · Live Shopping on ShopShops · Frequently Asked Questions







